The North Star library
Every class in your $19/month. Three tracks, thirty-plus lessons, all unlocked the day you subscribe.
Core curriculum
Start here. The basics of using AI to build a business. 11 lessons.
Core · Session 0
Learning to drive
Your first real conversation with Claude. Adjust the mirrors, find the controls, take it around the block. No race today.
12 min · Free
Core · Session 1
Vision to identity
Give your business an identity. A name, a mission, the people it's for. The foundation everything else sits on.
18 min · Beginner
Core · Session 2
Your first agents
Build three agents. Each one does a specific job in your business. This is where Claude stops being a chatbot and starts being a team.
16 min · Beginner
Core · Session 3
Your first AI teammate
How to hand a real task to Claude and get something useful back. The difference between asking and instructing.
14 min · Beginner
Core · Session 4
Teaching Claude what you know
Transfer your expertise into the system. The moment Claude stops being a smart assistant and starts thinking like someone who knows your field.
18 min · Beginner
Core · Session 5
Your minimum viable AI product
Build the smallest thing that proves the idea. Ship it, watch what happens, iterate.
18 min · Intermediate
Core · Session 6
Pricing, packaging, and your first customer
Price for the thing you do, package for the person who buys, get the first yes.
14 min · Intermediate
Core · Session 7
Marketing without a marketing team
Pick one channel. Show up regularly. Let Claude carry the heavy lift.
16 min · Intermediate
Core · Session 8
Operations that run while you sleep
Automations that hold the business together when you are not at the desk.
17 min · Intermediate
Core · Session 9
Scaling without breaking yourself
When to grow, when to hold. The shape of sustainable growth.
15 min · Intermediate
Core · Session 10
What is next and how to keep growing
Wrap on the core curriculum. Where to go from here. How to stay sharp.
12 min · Intermediate
NEW
Chief of Staff Mode
From "I use AI for tasks" to "AI is the operating layer across my whole business." 8 lessons.
Chief of Staff · Lesson 1
Why a Chief of Staff (and Why Claude Is It)
The shift from Claude as task-doer to Claude as operating layer across your whole business.
9 min · Intermediate
Chief of Staff · Lesson 2
The Core Reference, Your Source of Truth
The single doc that captures what your business is. Why this works where ad-hoc chat does not.
14 min · Intermediate
Chief of Staff · Lesson 3
Mount, Persist, Bump, Operating Discipline
The mount-the-folder + edit-in-place + patch-bump workflow. Lean-Core hygiene.
9 min · Intermediate
Chief of Staff · Lesson 4
Skills as Recurring Workflows
How to wrap recurring work in a skill. Live walkthrough of one. Scheduled tasks.
14 min · Intermediate
Chief of Staff · Lesson 5
Multi-Agent Specialists, When and How
The domain-SME-under-master pattern. When to split agents, when to keep one.
11 min · Advanced
Chief of Staff · Lesson 6
The Honest Broker Posture
Why sycophantic AI is dangerous and how to make Claude push back instead of agree.
9 min · Advanced
Chief of Staff · Lesson 7
Putting It Together, A Day in the Life
A real morning in the operating loop. Mount, brief, dispatch, scheduled-task review.
13 min · Advanced
Chief of Staff · Lesson 8
Your Turn, Setting Up Your Own
Fork the kit. Fill in your own Core Reference. Ship your first skill.
11 min · Advanced
Master Class
Deeper dives. 11 phases. For when you are past the basics and want to push further.
Master · Phase 1
Designing for AI from the start
Designing for AI from the start
22 min · Advanced
Master · Phase 2
Voice and brand that scales
Voice and brand that scales
19 min · Advanced
Master · Phase 3
Building your AI-first growth engine
Building your AI-first growth engine
22 min · Advanced
Master · Phase 4
Customer ops with Claude in the loop
Customer ops with Claude in the loop
20 min · Advanced
Master · Phase 5
Content that compounds while you sleep
Content that compounds while you sleep
18 min · Advanced
Master · Phase 6
Pricing experiments that move metrics
Pricing experiments that move metrics
16 min · Advanced
Master · Phase 7
Scaling without breaking yourself
Scaling without breaking yourself
18 min · Advanced
Master · Phase 8
Hiring when AI is on your team
Hiring when AI is on your team
17 min · Advanced
Master · Phase 9
Pivoting without losing momentum
Pivoting without losing momentum
16 min · Advanced
Master · Phase 10
Exits, partners, and what to do with what you built
Exits, partners, and what to do with what you built
19 min · Advanced
Master · Phase 11
Staying sharp, year over year
Staying sharp, year over year
14 min · Advanced
Quick Wins
Short classes you can finish in 10 minutes. Coming soon.
First wave drops weeks after launch. Subscribers get to ask for what to add next.
Everything here, $19/month.
7 days free. Cancel anytime. No tricks, no tier upsells, no annual lock-in.
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